Increasing tech gap
Agencies and clients are struggling to keep up with technology. Left behind and open to competition.
5,000 new Ad Tech start-ups coming into the eco-system. Brands spending more than ever on buyouts.
Skill challenges for the modern world. Decisions are made by marketers without the technical knowledge.
Evolving client demand
Innovation is now in the top three client requests.
A changing world requires step change innovation
Culture: Innovation at the heart
Increase revenue by being famous for digital
Raising the bar on existing standards
Seeing the bigger picture
Re-assessing the landscape of technology and innovation through an entrepreneurial lens
Building the right skills
Ensuring people have the right expertise in technology to effectively advise clients
Leveraging tech partnerships
Bringing the outside in through collaboration with partners including Amazon and Facebook
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